Your website is the online presence of your business, and if you don’t have an online presence and your competitors do, it is a major disadvantage for your business. Nowadays it’s very common for people to search for your company’s details on the web, before they contact you for your service(s) or product(s). Having a good online presence will give a good impression. That could be the first impression too, which is very important in business.
- Cost effective
Companies spend vast amounts of money on printed materials e.g. brochures, flyers, technical documentations and data collection forms to promote their brand and to service their clients. With a website, you can eliminate most of those printed materials and reduce the cost related to printing, postage and distribution.
- Eco friendly
With a website, you can you can minimise paper usage and necessity for printing. As a waste product of the printing process, toxic materials get released to the environment, thus minimising the printing and usage of paper will be more environmentally friendly.
- Reach wider audience
A website will help you to reach a wider audience regardless of geographical boundaries. Currently over 3.7 billion people (as of 14th September 2017) in the world have access to the internet, and that number is continuing to grow rapidly. The amount of people searching for services and products online has increased and not having a website for your business means you are missing out on opportunities. There are many ways your business can make money in online environment, for example an online store.
- Save your time and energy
Have you ever spent a long time on the phone, or writing emails trying to explain or describe your product and services, where your valuable customers not able to visualise or understand? Providing face-to-face customer service is effective, but that will take up your valuable time, and in business time is valuable. Having all your services and product description on your website for clients to read or watch demo videos will save your time and energy and allow you to focus on other important things, like business development and marketing.
- Better customer service
Having FAQs, technical documentations and videos available on your website will reduce the troubleshooting time and queries you receive regarding products and services. Also, online support ticket submission is a very effective method to engage with your clients, where clients don’t have to be on the phone for ages to get assistance. Nowadays most smartphones can record good quality videos and it is easier for people to create a video and attach it to their support ticket for technical teams to get a better understanding of what’s happening, compared to photos or text-based details.
- Trustworthiness and value
Your website provides the ideal opportunity to reflect your organisation’s values, principles and the way you deliver services to your clients. People like to know whether they can trust you as a service provider or if they are going to get the best value for money before they use your service or buy your products. A website is a great place to showcase your business and having testimonials and product reviews listed on your website will benefit your company too.
- Serve your customers 24/7
Your website can serve your clients while you are sleeping and your customers are happy, because they don’t have to rely on your business hours to get served. You can communicate with your clients and manage your business from anywhere in the world at any time.
Online marketing is a very powerful tool and it has created so many opportunities for businesses to attract clients in very cost-effective way. Having a website for your business is vital for online marketing and traditional marketing methods as well. Regardless of what type of marketing campaign you are running, e.g. Facebook, Email, or Search Engine Optimisation, a website is a must have to represent your business.
By Indika Wickramanayake, Impelweb Pty Ltd